what is emerging talent

What is Emerging Talent?

With the cost for mid-level and senior talent continuing to increase, emerging talent has become highly sought after. Emerging talent are interns, entry-level, or junior employees that show the motivation, intelligence, and skills to accelerate to management level positions.

Why emerging talent?

Hiring emerging talent can save your business up to 60% in hiring costs. Immediately, they’ll start off with a lower salary, and may stay with your company for a longer period of time as they develop. Emerging talent are also known self-starters who are highly motivated to learn and perform tasks beyond their role.

The challenge with emerging talent?

While some businesses may be able to identify emerging talent depending on their experience, that’s only half of the puzzle. The struggle with emerging talent comes from the time needed to mentor and mold them with the right skills. Emerging talent are also more likely to leave companies if they feel like they are not being properly nurtured down their desired career path.

If you’re trying to recruit or hire emerging talent, then keep in mind the time you’ll need to dedicate to mentor. Despite being self-starters, emerging talent want to care about their work and feel valued. Continuous development will be critical in shaping them to become your unicorn for years to come.

How to recruit emerging talent

There's a lot of hearsay with regards to how you’ll find emerging talent. Several people will say they’re finding them on social media, but the truth is emerging talent is everywhere. I recommend using tried and true methods such as Indeed, Glassdoor or Craigslist. Even student recruiting is a solid play here.

Next, you’ll want to listen to them when you interview them. When recruiting emerging talent, it’s also important to have someone experienced in the role they’ll playing interviewing them. This allows the interviewer to quickly suss out whether they have the necessary skills, thought process, and drive to be successful in future roles.

For example, a digital marketing manager should be interviewing someone who they’re looking to fill a role in content marketing/SEO, but who projects to grow into a DMM or Director role.

Why? Because general recruiters do not have the experience in the role to understand what it truly requires, and what separates emerging talent from someone who just sounds good on the phone.

When interviewing emerging talent, make sure to drill in to questions. Get to the “why” for things they accomplished or did, and uncover their motivations in life and where they aspire to to take their careers.

Getting started with emerging talent

If you want to start finding and developing emerging talent, then follow these steps:

  1. Build out your requirements for the roles and responsibilities.
  2. Create an overall goal or milestones for your future talent.
  3. Create a job ad using best practices in recruitment marketing to attract the right talent.
  4. Interview them and use questions to dig into their decision-making and fluency in sales/marketing.
  5. Build an onboarding and development program to help them succeed and learn.

If this is something you'd prefer to look for outside expertise, then learn more about emerging talent here.


music label marketing for record labels

Marketing Strategy for the Music Industry and Record Labels That's Driving 200% Return

Every now and then we work in industries that market a little differently. The music industry is one of those industries.

When the vast majority of your audience is using social platforms like Facebook and Instagram, it’s not too difficult to measure campaign success. You look at your social posts, use UTM parameters, or measure lead acquisition to conversion journeys. Simple right?

But when you throw in additional platforms like Spotify and Pandora… what the hell do you do?

Yes, there are some social listening tools that can provide data and insights. But being able to use data to find the next big artist or sound, isn’t enough today.

Record Label and Music Industry marketers need tools that allow them to automate the marketing process, and drive artist awareness.

Marketing Campaign Examples for Record Labels

Whenever we look at marketing campaigns, we focus on the buyer's journey. In the case of record labels, we look at the fan's journey.

The main question we ask is… “How can we take a fan's behavior and turn it into revenue."

We recently started using a tool called AppreciationEngine. It allows us to analyze and measure fan interactions with different artists and start building campaigns. It is the first true marketing automation platform that we were able to find for the music industry.

Now, back to fan behavior. Each time one of your artist's fans interacts on one of your artists facebook page or plays one of their songs on Spotify, you can segment and automatically message them.

For example, as your artist's fan is listening to their latest hit on Spotify, you can automatically message them letting them know about show schedules, new album drops, or similar songs.

A sample campaign would look like this:

Fan likes your artist's page. The fan then listens to a song on Spotify.

Your marketing automation tool, adds them to a segment based on the artist. The list segment would be called something along the lines of “Fan of X.”

Once the fan is added to this segment, they then automatically enter an email campaign.

Email 1: This would be the initial email in the marketing campaign. We’d recommend using something that reiterates the song they just listened to and provides something of immediate value to them. Something like…

You just listened to “Song by X” here are some more songs by that artist that you might like.

You could then followup Email 1 with something that generates more buy-in and investment in your artists brand.

Such as a playlist compiled by your artist's inspirations or other songs that include your other artists.

Then with email 3, you can tell them about different merchandise, shows, or something to push this artist.

After you’ve tried to generate revenue from your artist, you can then temper it down a bit. Maybe introduce them to more artists from your label that they might find interesting?

You can keep building out the sequence and iterating based on performance. But bottom line, marketing automation is an absolute must.

Marketing automation is awesome but you really need the power of segmentation to get the most from it.

Segmentation is the backbone of all marketing and especially marketing automation. This is universal across all industries, especially for record labels and the music industry. Finding ways to turn your fans into revenue or helping them find the next big sound should be at the crux of your digital marketing. And segmentation is how you get there.

Here are some cool stats from MailChimp:

Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.

Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns.

Building Marketing Campaigns Through Fan Segmentation

As we mentioned, segmentation is the key to all of this. So what are the best ways to build out fan segmentation?

I think there are a few key ways of looking at it.

You can drill it down to two levels at the simplest.

A Segment based on Artist

and

A Segment based on Genre.

Why are these two segments important?

I was tempted to throw in location as a segment as well, but the above seemed a little better and you can adjust automated campaigns based on dynamic criteria for fan location as well.

But these are important because “Artist” segments allow you to automate messaging to fans based on that specific artist they were originally interested in, push products, music, tours, that are directly related to the artist of interest.

You’ll see your highest conversion rates through that segment.

As a secondary segment, you’ll want to choose Genre.

This gives you the ability to push other similar artists/songs in that genre. This will allow you to start cross-selling your fans to other artists from your record label, giving your other artists more awareness and a greater audience.

If you’re not currently segmenting your audience you’re seriously missing out.

Segmenting can provide you with better revenue channels as well as greater insight into your audience.

If you’d like to learn more about segmentation or the tools we’ve used to help record labels generate higher revenue and fan engagement, then let me know. My email is ronny@digital-astronauts.com.


startup marketing framework

Startup Marketing Framework

In the startup world.

You either market or die.

Having a killer product just isn’t enough anymore. How you position and market can be the ultimate factor in deciding your success.

Which begs the question? Is there a framework that startups can follow to make sure that they start off on the right foot?

Below you’ll find our ideal startup marketing framework. Keep in mind this template will need to be customized based on your product and industry.
Read more


hockey stick growth

Hockey Stick Growth for Startups

We work with several startups and one of the most common terms used when founders want to describe their growth is hockey stick growth.

What is hockey stick growth?

Definition: Hockey stick growth is used to define a growth pattern that a company experiences which starts on a linear trajectory, and then once a certain point is hit, growth takes off astronomically. When charted on a graph, the image looks like a hockey stick.

How long does it take to hit hockey stick growth?

The linear growth phase can last from days to years before the right product/market fit is found and truly takes off. We once worked with a startup that experienced constant linear growth, and after enough branding and marketing efforts, the company’s revenue growth took off exponentially — creating the hockey stick effect on the growth chart.

Do all company’s experience hockey stick growth?

The short answer is “No.” Not all companies will experience hockey stick growth, some will just continue on a constant upwards trajectory, or even see ups and downs depending on various factors.

How long does hockey stick growth last?

If you’re wondering if it lasts forever, the answer is also “no.” Eventually, growth will start to taper off and flatten, especially s you face the challenges of market penetration, competition, and saturation.

How to achieve hockey stick growth

There is no set strategy to create a hockey growth trend for your business. However, certain businesses do have models that are ideal for growth hacking or viral growth. These businesses (like Dropbox) are able to offer free versions or incentives for referring a friend. My favorite example is Dropbox. They had a refer a friend program to provide users with additional storage space for each friend that became a user. This resulted in tremendous growth for the company. Over the years we've built several programs to play on the incentivized referral model to help startups grow.

 

 


saas magic number

What's Your Number? Your SaaS Magic Number

The term “magic number” in the SaaS world has come up frequently. The term SaaS magic number became popular on Will Price's Blog.

Generally, the SaaS magic number reflects how efficiently a SaaS company is growing their recurring revenue relative to their expenses.  Pretty simple right?

How to Calculate Your SaaS Magic Number

To calculate your SaaS magic number, simply take the difference in quarterly recurring revenue between your last quarter and the one before, multiply that by four, and then divide everything by ALL the sales and marketing costs of the quarter before last. And voila!

Magic Number = (((Last Quarter Recurring Revenue) – (Quarter-Before-Last Recurring Revenue)) * 4) / (Quarter-Before-Last Sales and Marketing Expense)

Interpreting the data is pretty easy. If the magic number is greater than one, you should be investing more into sales and marketing. If the SaaS magic number is less than .7, then you should spend your time making customer acquisition more effective.

Another way to think about the SaaS magic number is that you're penalized if you waste sales/marketing spend (bad marketing programs, bad sales execution, wasted advertising), if your churn is high or if the market has issues (market saturation, competitive forces, failure to address needs). It also has a very high correlation with Q/Q growth rates so in general, the higher the magic number the better.


example one page strategy doc

One Page Strategic Plan Example

Recently, I've been talking to several startup founders who all had the same problem: no clear plan or strategy for sales and marketing. While putting together an overall strategy and the marketing automation to support sales can be pretty complicated, getting the base-level structure is simple.

Here’s an example Simplified One Page Strategic Plan for a made up Taco Startup in San Francisco.

Example One Page Strategic Plan

Purpose

  • To support and fill the stomachs of  Bay Area residents through delicious tacos made from organic, free-range meats.

Core Values

  •  Edgy, in your face, transparency, honesty, fun

Market

  • Bay Area residents, specifically young urban professionals, and foodies.

Brand Promise

  • Our tacos will be the most delicious and Instagrammable

Elevator Pitch

  • We provide the most delicious tacos in the entire Bay Area, featuring 14 hour smoked brisket and carnitas, Texas style sausage, and a world famous breakfast taco. All of our tortillas are made in house with the finest ingredients -- everything is organic and free-range.

3 Year Target

  • Sell 1,000,000 breakfast tacos and feed several thousand Bay Area residents.

Annual Goals

  • Revenue
  • Net Operating Income
  • Yelp / Facebook / Google / Trip Advisor Ratings
  • Social Media Followers

Quarterly Goals

  • Total Revenue
  • Instagram Followers/Revenue
  • Yelp rating

Quarterly Priority Projects

  • Creation of weekly Taco specials menu
  • New outdoor patio
  • Weekly live music events

For the annual and quarterly goals, there would be a table with four columns: goal name, start value (e.g. $0), current value (e.g. $150,000), and target value (e.g. $1,000,000) as every goal should be SMART. Everything else should be pretty straightforward.

This One Page Strategic Plan is one of my favorite worksheets as it ties everything together. The simplified one page worksheet brings vision, accountability, and alignment for every member of the company. If you needed a single document to start from, then this is it.


Building a reseller channel partner program

How to Create a Reseller Program

Building a Reseller Program

I've had the pleasure of building some amazing channel programs (also called partner or reseller programs), as well as having been trained by one of the very best in Reseller and Channel Programs.

Building a reseller program isn't as simple as flipping a switch. There are several projects that will require collaboration from multiple members from different departments.

But before we get into that, we'll start with the three stages for creating a reseller program (partner or channel program).

3 Stages of Reseller Programs

Reseller Program Creation.

This is the initial stage of creation - duh. It's where you define the scope of your reseller/partner/channel program including the different levels, features, policies, partner margins/payouts, training/certification requirements, and the level of support offerings.

This area alone can get really complicated. For each different area you could have multiple feature docs for different product tiers, subscription levels, partner applications, MDFs, lead policies, sample email promotions, acceptable advertising content, powerpoints, demo scripts, etc.

Recruiting Resellers and Channel Partners.

Time to find and sign-up the resellers. Tactics for this will remain very similar to other marketing and recruiting related communications. You'll want to keep your core messaging and value proposition, but want to position your platform for reseller partners and the value it would help them bring to their customers.

We'll touch more on email scripts and reseller marketing strategies in another post since we'll cover a lot of material.
Reseller / Channel Partner Enablement.

Reseller or partner enablement is probably the lever for success. If you provide resellers with all of the material they need to make a sale, then your channel program will have a higher probability of success. However, a lack of attention here will most likely lead to poor results.

Some key areas to focus on here are training in your market, analysis of your competition, product training, product sales training, and channel resource training. You'll want to make it dead easy for them to promote your product over everything else out there.

Building a Reseller Partner Program

Building a reseller or channel partner program requires lots of marketing materials.

Below you'll find a list of the basic materials needed to build a reseller channel program:

Reseller Powerpoint
This powerpoint describes the reseller and partner program, the various levels, requirements, and the benefits to your channel partner.

Introductory Letter
This is an introduction letter to the partner program, as well as an overview of what's included and their benefits. Typically, you'll send this over as an email upon their agreement to join the program.

Partner Program Checklist
This is a checklist to help your reseller/channel partners understand the order and steps to become authorized product resellers.

Reseller Application
Back in the day, you would send this over as a printable doc to get all the information you need. These days, you can use Typeform or Wufoo to quickly create forms that help qualify potential resellers.

Reseller Agreement
Big ups to LegalZoom. For any reseller or channel program, you'll need an agreement that outlines the relationship between your company and the reseller partner. We recommend using LegalZoom or your attorney to create an agreement that outlines this relationship.

Reseller Partner Levels
Create some documentation around the different reseller levels. For example, Bronze, Silver, Gold, Platinum, Authorized, etc. Make sure to include the benefits of each level as well as requirements.

Reseller Policies
Build a set of policies and procedures that explains how your channel partners are to deal with everything from leads to demos. Include information on what to do with leads that aren't in their wheelhouse, rewards, how to refer, etc. Also, include information on how you will pass them leads, how to use the portal, training and anything else.

Contact Information
A no brainer. Make sure your reseller partners know who and how to contact the people they need.

Reseller Not-For-Resale (NFR) Prices
Depending on your channel program, you'll want to include discounted copies of your product that your partners can use. The goal is to get them to use your software so they can better sell it. For SaaS, this is normally a free account with discounted or flat rate versions for their customers. But again, this will vary depending on your program.
Sample Sales/Marketing Materials
Provide your channel partners with a sales/marketing kit that has all the resources they'll need. This kit should include everything from product matrices, datasheets, demo decks, and more.

Customer Demo Deck
Along with the above materials, you must include a sample demo deck. This should be able to be customized so customers can use their branding as well (especially if they're whitelabeling or including in their services). I recommend hosting these in a Dropbox folder or somewhere on your site.

Training/ Support Documents
If you're old school you can create PDF documentation regarding certifications and requirements. Otherwise, build a page in your channel program section that talks about support and training sessions, as well as links to relevant documents.

FAQ
Contains answers to common questions you expect from resellers and their customers.


how to survive an office zombie attack

How to Survive a Zombie Attack At Your Office

I’m not sure what it is, but I’ve always had a fascination with Zombies. Maybe it was because I remember watching "Night of the Living Dead" when I was around 6 years old, or maybe I’m just always preparing myself for an inevitable zombie attack. One thing I've learned from countless of hours of research, is to always be aware of your surroundings. Where would I hide? what could I use as a weapon to defend myself from said Zombies? How can I best optimize the flow of zombies so that I’m not overrun?? These are the types of things that go through my head on a daily basis. Which brings me to the point. If you were stuck in your office what could you to survive and fend off a  zombie attack?

How Can you Survive the Zombie Apocalypse in Your Office

Security

First things first. Security. Assess whether your office is in a secure location. Can you control all entrances and exits? can you blockade doorways effectively? are there escape routes? For me, my office is on the 7th floor of a building. That means we’re not close enough to the ground for multiple escape routes, but not high up enough where we can still be zombie bait. For the sake of this argument, let’s say I choose to stay my ground on this floor (I would totally try and make a break for it in real life).

There are certain issues that need to be first addressed. Stairways. All of them need to be blocked in case “Walkers” make their way up or down. Next, elevators. What if zombies hit enough buttons to make it up to my floor? how do we address this? Answer. Get those elevators to your floor immediately. Dispose of any walking dead, and hit the emergency stop on each elevator and prop something in between the doors to keep them from moving. Now you have a more or less secure stronghold.

Food and Water

My office has several gallons of water, but that will quickly run out once you divide it amongst the survivors. If water goes out then we’re not in an enviable position. For water, the strategy here would be to take any trashcan and empty jug bottles, any type of container or bags, and fill them with as much water as possible. Use bathroom faucets, water fountains, etc. Stockpile as much as you can.

For food, it’s safe to say GrubHub and delivery will be out of the questions. Sorry, but Amazon and Whole Foods won’t be able to bail you out of this situation. Take inventory from your office, and then go to the offices around yours, get all of the food and snacks and figure out how much you’ll need to survive. If the number looks low, then you may need to find a way to make provisions runs.

Survival Gear

Look for miscellaneous objects that you can leverage for protection. That old printer you have in the office - rip off the plastic casing and use that for armor to prevent against bites. Look for first aid kits as well. Every office should have one. Additional items to look out for: matches, lighters, tools, batteries, flashlights, etc.

Zombie Defense Objects

As great as a crossbow would be in this situation, let’s be real. You’re not going to find one of those in your office. This is where random tools come in handy, or even brooms or mops. I also recommend taking the slidey rails from your file cabinets and repurposing anything you can. Like I said, I’ve spent way too much time thinking about this.

Communication

This is where it pays off to have good tight knit team. If you’re all stuck together during a zombie infestation, then you have to be able to trust everyone and make sure none is going to run off with all of the supplies. Have you watched the “Walking Dead”? You must have noticed how Rick and the crew have some unspoken, telepathic communication. That type of closeness amongst a team is what separates the survivors from the zombie snacks.

What do you think? Do you agree with my tips to survive an office zombie attack? What would you do different?


stress management techniques

Stress Management Techniques Small Business Owners Need to Know

Ok. First thing’s first. Find nearest heavy object and throw it at an employee. Feeling better?

I’m just kidding. Definitely, do not do what I mentioned above.

As a small business owner, you have a lot of hard work and pressure constantly weighing on your shoulders. Sometimes yelling or throwing objects may seem like a great idea.

But having a lawsuit on your hands, along with regular responsibilities such as unpredictability of revenue, or team performance won't help your stress levels.

It’s bad enough you can’t have a good work/life balance, but the effects of stress can be ridiculous -- everything from waning health to death. To ensure you have a long and happy life, you need to evaluate these stressors and learn how to exorcise them like the terrible demons they are.

Instant Stress Management Techniques

Treat Yourself

I’m a firm believer that treating yourself to something nice helps to reduce stress. Whether it’s shopping, massage, or a little weekend getaway, every month you should do something for yourself.

By simply scheduling a massage, you can lower your cortisol (stress hormone) levels by a third!

Eat the Right Food

You know the saying “You are what you eat”? Well eating green leafy vegetables, blueberries and other superfoods can actually reduce your risk for depression. So the next time you’re starting to get stressed, grab some blueberries instead of that cup of coffee. The phytonutrients and antioxidants in the berries will give that stress the kick in the butt it needs.

Make a Kickass Playlist

Remember how I mentioned that treating yourself to a massage can lower cortisol levels by a third? Well having a great playlist can cut cortisol elevation by up to 66%! The trick here is to listen to something calming and avoid the urge to throw on some heavy metal and dubstep. Me personally, I opt for a Reggae Ohana playlist, Motown Hits, or classical. But hey, to each their own.

Get Help

I don’t mean hire a psychiatrist. I mean ask someone at your office for help. 1 in 10 business owners work more than 70 hours per week, and the vast majority work way more hours than they should. The best way to decrease your workload? Learn to delegate. Make sure you hire the best people and you let them take over some of the tasks that you’re overloading yourself with. I'm convinced that delegation is the key for success.

Power Nap

I’m one of those people who’s regularly guilty of never getting enough sleep. If you’re unable to get 8 hours of sleep, then find some time during the day to power nap. It may some contradictory to what you’d expect, but a power nap can boost productivity and cognitive function. NASA space pilots tested this nap theory and found that pilots who took naps were able to increase performance by 34% and alertness by 54%.

Puppies = Happiness

Not all office spaces are dog-friendly, but if yours is, then I suggest bringing your puppy to work. A study by Virgina Commonwealth University showed that workers who had dogs near them as they worked saw stress decline by 11%, while those without a furry friend saw stress levels rise by a whopping 70%!

Work Out

44% of business owners and managers say that the stress of their business damages their health. 22% say they’ve gained weight and 14% of people surveyed said they had a shorter temper. My advice, save your anger for the weights, not your work. Even something as simple as going for a 20-30 minute jog will give you that endorphin rush you need to fight stress. We have a great list of company fitness challenges that will help get your team moving, or if you want to switch companies entirely, we have a list of companies with onsite gyms.

There’s an App for That

Whether it’s using an App tons schedule your day or one to help you through guided meditation, there’s something here for everyone. Breathe2Relax is a great app to give you a moment to just clear your mind and breathe. Taking a breath can elicit the relaxation response which helps to decrease your metabolism, slow your heartbeat, relax muscles, and decrease blood pressure. Scheduling apps like Any.Do also help you reduce stress because they give you a simple todo list to let you know what you need to knock out for the day.

Get Creative

When things get stressful at work, out goes the fun. One of the ways that I personally use to de-stress at work is to get creative. Whether it’s writing about zombies or my favorite TV shows, getting creative helps you relax and have fun. If you’re not one for writing, then try knitting or a brief doodling session. Students at the University of Cincinnati created a Stress Less Zone where they provided knitting and painting tools to help students de-stress during finals week.

Take a Walk

When you’re busy working, you can lose track of time. So not only are you stressed but now you’re also sitting for long periods of time. And are you aware of the health hazards of sitting for long periods? Heart disease, foggy brain, overprotective pancreas, colon cancer, strained neck, spinal problems, mushy abs, poor circulation, yeesh. Every couple of hours, take 15 minutes to go for a walk outside. The walk will relieve your organs and body of the stress from sitting, and the sun will boost your serotonin ( a natural mood booster).

Are you currently stressed at work? What has you stressed?


Instapage vs Leadpages

There’s no shortage of tools out there to build landing pages. But when I looked around, I couldn’t find any real analysis behind the tools besides a few review websites. In this head-to-head challenge, I’m going to pit Instapage and Leadpages up against each other and tell you which is the winner.

A little background. Instapage and Leadpages are landing page tools. That means that they make it easy for you to create web pages designed to convert visitors into prospects or leads.

Common functionality includes the ease of building a page, the inclusion of signup forms, redirecting to specific URLs on form completion, templates to get started, integration with 3rd party email platforms, customization, the inclusion of tracking pixels, analytics, and A|B testing.

Enough of about the features, how do these two stack up.

Instapage vs Leadpages

Let’s start with Leadpages.
First, it’s leadpages.net and not leadpages.com. Even as a past user, I would regularly go the wrong URL.

Let’s start with basic usability.

Leadpages has several templates to choose from and “drag and drop” templates for customization.

I found the templates to be very rigid and difficult to customize. If you wanted to just replace images and text, it works fine. But if you wanted to move things around, change image sizes for specific sections, then you’ll find it difficult or annoying to use.

Also, I found that the platform itself is incredibly slow. I would get frustrated trying to navigate and customize different sections of the page while waiting for it to load or catch up.

I do like the lightbox functionality of the forms, but being forced to use it in every situation seems a bit overkill.

My next big problem with Leadpages comes with the integration of other platforms. The connections were limited, and even integrating with their own spin-off tool Drip (drip.co) more complicated than expected to setup, and the form field integration wasn’t able to do things as simple as drop downs, selections, and other custom field types.

This was a big issue for me. When running multiple nurture campaigns based on company size, I needed to have the ability to incorporate those fields and create segmented campaigns.

For beginners, I would definitely not recommend Leadpages. You’ll get frustrated trying to get it to do what you want unless there’s a specific template that you’re planning to use with little to no customization.

For more experienced individuals who have used platforms like Wordpress or Mailchimp, you’ll also hate Leadpages. The functionality isn’t going to be flexible enough for your needs and in terms of the UI, it will remind you of an even worse version of the Hubspot landing page tool (don’t get me started on that one).

Verdict: Run away. Do not use Leadpages.

Instapage

Spoiler alert: Instapage wins.

But that should have been obvious with how low of a bar Leadpages set. Don’t get it wrong, though, Instapage is an incredibly powerful tool. It leverages a true drag-and-drop interface where you can literally place any content where you want on the page. It’s not like Leadpages where there are strict zones on the page for the content.

Implementation of various HTML, javascript and tracking codes is as easy as pie with designated settings for each. You can even easily create a|b tests from the landing page and integrate the specific page to a number of different platforms. These include Aweber, MailChimp, Marketo, Infusionsoft, GoToWebinar, ZohoCRM, ConstantContact, GetResponse, Salesforce, Campaign Monitor, and Autopilot (my new favorite tool).

To top it off, they have a pretty large selection of templates that you can choose and customize. And Instapage is incredibly fast compared to Leadpages. Comparing the two is like putting a Ferrari up against a pack mule.

Regardless of skill, I recommend Instapage for your landing page tool. It’s easy to use for all skill levels and offers incredible flexibility for more design savvy users.

Verdict: Winner, winner, chicken dinner.